Competition Bureau Alleges Moose Knuckles' "Made In Canada" Claims Are False And Misleading

On April 26, 2016, Canada's Competition Bureau filed an application with the Competition Tribunal alleging that Moose International Inc., carrying on business as Moose Knuckles, engaged in deceptive marketing practices and that the "Made in Canada" claims associated with certain of its parkas and other apparel are false and misleading.

Under the Competition Bureau's Enforcement Guidelines for "Product of Canada" and "Made in Canada Claims", the use of a "Made in Canada" claim requires three conditions to be met:

1. the last substantial transformation of the good occurred in Canada;
2. at least 51% of the total direct costs of producing or manufacturing the good have been incurred in Canada; and