Ad Standards announces new process for handling competitor
advertising complaints.
Effective Monday, February 11, 2019, Ad Standards (ASC) will
implement a new process for handling complaints between competitor
advertisers. While ASC has offered a confidential procedure to deal
with such disputes since 1976, it recently conducted a review to
determine if the dispute resolution service could be provided in a
more efficient, cost-effective and practical manner. ASC believes
that its new competitor Advertising Dispute Procedure satisfies all
of those objectives.
The new procedure will consist of the following elements:
- As a pre-condition to filing a
complaint with ASC, the parties must have engaged in a good faith
attempt to resolve the complaint. As part of this resolution
process, the parties may request that ASC facilitate a voluntary
resolution meeting.
