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ARTICLE · 22 JANUARY 2024

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PAAB Revisions: Real-World Evidence In Advertising

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This article provides an update to our series on the use of real-world data ("RWD") and real-world evidence ("RWE"). The Pharmaceutical Advertising Advisory Board (PAAB) has published revisions...

CanadaLitigation, Mediation & Arbitration
Timothy M. Squire
Timothy M. Squire
Jean-Raphaël Champagne
Jean-Raphaël Champagne
Mark Vanderveken
Mark Vanderveken
Genevieve Shemie
Genevieve Shemie
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This article provides an update to our series on the use of real-world data ("RWD") and real-world evidence ("RWE"). The Pharmaceutical Advertising Advisory Board (PAAB) has published revisions to the Code of Advertising Acceptance (the "Code") on the use of RWE in advertising directed to healthcare professionals ("HCPs"). The revised Code also includes guardrails related to use of subjective endpoints from open-label randomized controlled trials and data from clinical trials in other jurisdictions where the drug formulation differs from the Canadian formulation only in respect of inactive ingredients. PAAB has announced that the revised Code will take effect on February 1, 2024.

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