Introduction
As of 2016, 88% of Canadians were internet users. Ontario, the
most connected province in 2016, had 67% of its residents using
social media platforms.1 The most popular social media
networks in Canada were largely dominated by:
- Facebook (71%)
- YouTube (49%)
- Twitter (27%)
- Pinterest (23%)
- Google (21%)
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- Instagram (20%)
- LinkedIn (12%)
- Snapchat (9%)
- Tumblr (5%)
- Reddit (5%)2
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Canadian users, on average, spent 40 minutes daily on Facebook.
87% of Facebook users were aged 18-29 and 77% of Facebook users
were young females.
There is no doubt that social media platforms have played an
increasing role as the communication methods of choice for many,
especially younger individuals in Canada. As more and more
individuals consume their daily lives with communications through
social media, it is perhaps unsurprising that some of the more
interesting developments in the law of defamation have emerged from
this space.