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ARTICLE · 31 MAY 2011

.XXX Domain Names: Rollout Starts In September 2011

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The rollout of the .XXX domain is scheduled to start in September with a Sunrise Period lasting approximately 30 days.

CanadaIntellectual Property
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The rollout of the .XXX domain is scheduled to start in September with a Sunrise Period lasting approximately 30 days. The Sunrise Period will give brand owners the opportunity to exclude their trademarks as .XXX domain names.

Here are the basics.

What are .XXX domain names?

These are domain names that are intended to be used by parties in the adult industry.

Why is the launch of the .XXX extension relevant to brand owners OUTSIDE the adult industry?

Once .XXX domain name registrations begin, nothing will prevent a party from attempting to buy domain names consisting of the trademarks of others, even if those trademarks have already been registered as domain names using existing extensions.

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