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ARTICLE · 29 MARCH 2018

What Can The Law Do About ‘Deepfake'?

McMillan LLP
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In November 2017, videos began appearing on www.reddit.com featuring celebrities' faces superimposed onto actors and actresses in pornographic videos (and a surprising number of random Nicolas Cage appearances, most of which are thankfully not pornographic).

CanadaIntellectual Property

Introduction

In November 2017, videos began appearing on www.reddit.com featuring celebrities' faces superimposed onto actors and actresses in pornographic videos (and a surprising number of random Nicolas Cage appearances, most of which are thankfully not pornographic). Such face-swapping videos were made possible by software technology that uses machine-learning algorithms to analyze photographs of a target subject, "learning" the map of the target subject's face (the more photographs, the more accurate the portrayal), and then superimposing the target subject's "face" onto a video, sometimes producing extremely convincing results. Such open source technology is commonly referred to as "deepfake technology", the term "deepfake" being a portmanteau of the concept of machine "deep learning" and the word "fake." In January 2018, a free, user-friendly app was launched that made deepfake technology accessible to the general public and to those without technological

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