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ARTICLE · 09 MAY 2022

Updated Changes To Packaging, Signage And Advertising Under Québec's Bill 96

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Amendments to Bill 96 have added product packaging to the list of marketing assets that will not receive the "recognized trademark" exception to French language rules once the Bill's provisions come into force.

CanadaIntellectual Property
Michelle Nelles
Michelle Nelles
Marie-ÈVe Gingras
Marie-ÈVe Gingras
Michele Clarizio
Michele Clarizio
Amanda Wolczanski
Amanda Wolczanski
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Amendments to Bill 96 have added product packaging to the list of marketing assets that will not receive the "recognized trademark" exception to French language rules once the Bill's provisions come into force. First introduced in May 2021, Bill 96 ups the ante for businesses operating in Québec-which must already meet French language requirements for their marketing assets. The new rules for packaging are one of several revisions proposed during the committee's clause-by-clause review process. This bulletin consolidates all the proposed changes to date on packaging and signage in Bill 96.

What you need to know

  • Key Bill 96 changes. Bill 96 proposes the following key changes for packaging, signage and commercial advertising:
    • The "recognized trademark" exception will be replaced by a "registered trademark" exception. Registered trademarks will be allowed to appear only in a language other than French as long as no corresponding French version has

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