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ARTICLE · 04 MARCH 2014

Trader Joe’s vs. Pirate Joe’s Update

The very popular US grocery retailer Trader Joe’s has a following among Canadian consumers.

CanadaIntellectual Property

The very popular US grocery retailer Trader Joe's has a following among Canadian consumers. Capitalizing on this popularity north of the border, a Vancouver entrepreneur has made it his business to buy genuine Trader Joe's-branded merchandise in the US, and re-sell the products in a retail location in Vancouver under the banner Pirate Joe's. Citing Lanham Act trademark infringement, TJs sued the Canadian businessman in Washington State (Link to the complaint here ).

The US court dismissed the complaint, and Trader Joe's has now appealed that decision  to the US Federal Circuit Court of Appeals.

While this appeal will run its course under US legal principles, it is worth noting the law on "parallel importation" in Canada.

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