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ARTICLE · 15 NOVEMBER 2016

Trademarks And Geographic Place Names — CIPO Updates Its Practice

On November 9, 2016, the Canadian Trademarks Office issued a Practice Notice to clarify its position with respect to trademarks that are geographic names.

CanadaIntellectual Property

On November 9, 2016, the Canadian Intellectual Property Office (CIPO) issued a Practice Notice to clarify its position with respect to trademarks that are geographic names. Section 12(1)(b) of the Trademarks Act (the "Act") precludes the registration of trademarks that are either "clearly descriptive" or "deceptively misdescriptive" of, among other things, the place of origin of the goods or services with which they are associated.

The Notice is intended to bring CIPO's practice in line with the recent decision of the Federal Court of Appeal in MC Imports Inc. v. AFOD Ltd. 2016 FCA 60, issued February 23, 2016. [For a discussion of this decision, click here.]

The Notice states that a trademark will be deemed clearly descriptive of the place of origin of the associated goods or services, and thus not registrable under Section 12(1)(b) of the Act, if the trademark, whether depicted, written or sounded, is a geographic name and the associated goods or services

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