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ARTICLE · 21 DECEMBER 2022

The Earlier The Better: How To Protect Your Brand And Avoid "Genericide"

Smart & Biggar
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Through strategic IP protection, brand owners can protect their brand and business value.

CanadaIntellectual Property
Jamie-Lynn Kraft
Jamie-Lynn Kraft
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Through strategic IP protection, brand owners can protect their brand and business value. This article details the critical steps that can help protect your valuable trademark and maintain your place in the competitive global marketplace.

Jamie-Lynn Kraft explains trademark law and rules with the ease only a skilled intellectual property (IP) lawyer can, with the kind of poise and polish you acquire after doing it for a long time.

That's because Kraft, like the rest of the team at Canada's largest IP law firm Smart & Biggar, wants to help her clients succeed while avoiding issues with Canada's IP office, or the unnecessary drama of a costly IP lawsuit.

So if you attended her latest trademark masterclass with Invest Ottawa, your ears may have perked up when she uttered a dramatic, powerful, and anxiety-inducing word: genericide.

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The preceding is intended as a timely update on Canadian intellectual property and technology law. The content is informational only and does not constitute legal or professional advice. To obtain such advice, please communicate with our offices directly.

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