Once a trademark owner has identified infringing content on a
social media site, an assessment must be made concerning the steps
the trademark owner should take. A good starting point is to
consider the intellectual property policies of the social media
site in question. Frequently these policies will address both
copyright and trademark claims.
Amazon, eBay and Alibaba offer detailed programs. In addition,
Google has a policy that allows for the removal of web pages
selling counterfeit goods from Google search results. To initiate
the removal process, brand owners or their authorized agents must
submit a complaint.
Copyright Claims
The copyright policy of most sites will likely comply with the
US Digital Millennium Copyright Act (DMCA). The DMCA creates a safe
harbour for social media site operators against copyright
infringement liability, so long as they meet specific requirements.
The requirements include promptly blocking access or removing
infringing
