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ARTICLE · 28 APRIL 2015

.sucks For Trademark Owners …

The .sucks domain has launched, and is currently in the sunrise period for trademark owners. The domain will become available for public registration on June 1, 2015.

CanadaIntellectual Property

The .sucks domain has launched, and is currently in the sunrise period for trademark owners. The domain will become available for public registration on June 1, 2015.

The administrator of the .sucks domain, Vox Populi, Ltd., has marketed the new generic top level domain (gTLD) as a "central town square ... designed to help consumers find their voices and allow companies to find the value in criticism". The domain appears intended to facilitate criticism through consumer advocacy, but also cause-related activism, with the administrator suggesting anti-cancer or anti-bullying applications for the domain, such as "cancer.sucks" or "bullying.sucks". Consumer advocate groups and the like have celebrated .sucks as providing a forum for consumer protection and protest.

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