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ARTICLE · 19 JUNE 2012

Reveal Day For New Top-Level-Domains

ICANN has revealed the applicants for new generic top-level-domains (gTLDs).

CanadaIntellectual Property

ICANN has revealed the applicants for new generic top-level-domains (gTLDs). (See our earlier post: Let a Thousand .Flowers Bloom? Update on New gTLDs ) This is the list of companies and organizations that want to run their own domain registry, though the new domains have not yet been approved by ICANN. Some points to note:

  • Many of the applicants will walk away empty-handed. For example, there are 12 applications for the .APP domain, and only one one of them will be awarded the right to establish that domain.
  • A number of global trade-mark owners have staked their claim in this new space - for example, the owners of the APPLE, AUDI, FORD and AMERICAN EXPRESS brands have each applied to establish these brands as gTLDs.

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