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ARTICLE · 25 APRIL 2018

Protecting Your Cannabis Brand: The 5 W's

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Canada's legalization of recreational use cannabis is now months away. The proposed Cannabis Act will create a comprehensive national framework for the production, distribution, sale, import...

CanadaIntellectual Property
Natalie Rizkalla-Kamel
Natalie Rizkalla-Kamel
Shannon Uhera
Shannon Uhera
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Canada's legalization of recreational use cannabis is now months away. The proposed Cannabis Act will create a comprehensive national framework for the production, distribution, sale, import, export and possession of cannabis in Canada.

Bill C-45, An Act respecting cannabis and to amend the Controlled Drugs and Substances Act, the Criminal Code and other Acts (the Cannabis Act), was introduced by the Government on April 13, 2017 and on March 22, 2018 passed second reading in the Senate. Once the proposed legislation receives Royal Assent, the Government has indicated that it would prioritize an orderly transition to the new legal framework and allow a period of only eight to 12 weeks before the new laws come into force. Regulations are expected to support implementation of the Cannabis Act to ensure that potential risks associated with cannabis are appropriately addressed.

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