Protecting Your Brand: Best Practices For Trademark Record Keeping In Canada

While all brand owners desire to protect their trademarks, many do not regularly create or maintain detailed records of their use of their marks. A best practice that may pay dividends for your business, and help to protect your trademark rights, is trademark record keeping. With a proper record keeping system in place, it should become easier to register your trademarks, maintain your trademark registrations and enforce your trademark rights.

When is evidence of trademark use required?

There are many instances during the trademark lifecycle when the Trademarks Office, an administrative body or a court may review evidence of trademark use. If that evidence has been diligently gathered and recorded, it may greatly improve your likelihood of success in registering your trademark or preventing others from infringing your rights, as the case may be.