Protecting Product Packaging & Copyright

Below is an excerpt from John McKeown's November Mailer where he discusses two final comments about protecting product packaging and copyright: first consideration should be given to who was the author of the work; second, although it may sound trite, there are benefits associated with using the copyright notice although it is not mandatory to do so.

The Author and Owner of Copyright

The Copyright Act provides that, subject to an exception for works made in the course of employment, the author of a work shall be the first owner of the copyright in the work. The copyright owner is entitled to exercise the rights set out in the Act, including the right to authorize others to exercise those rights. In addition, the author is entitled to exercise the moral rights associated with the work.