Pokémon GO Shows How To Augment Reality And Your Intellectual Property

No video game has had more impact on communities than Pokémon GO. Within days of the augmented reality game's release, Pokémon hunters were scouring every nook and cranny to find the elusive virtual creatures. Nintendo, which has 30% ownership in the Pokémon GO business, saw its share price more than double within two weeks of the game's release. It then fell back to earth once Nintendo issued a reality check that the game was not going to have a significant short-term effect on earnings. The game has only limited purchasable content at this time, while its owners try to work out monetization strategies. At the heart of any monetization strategy is the Pokémon intellectual property ("IP").