Below is an excerpt from
John McKeown's March 2015 Mailer where he discusses
protecting product advertising.
Parodies
Traditionally, parody in a literary context consists of a
composition in which the characteristic style of an author is
mimicked and made to appear ridiculous, especially by applying such
a style to inappropriate subjects. More recently there
have been a number of cases where parody web sites or sites for
critical commentary have been directed at a specific business.
Frequently a domain name is obtained which consists of the subject
of the site's trade mark combined with the word
"sucks" but other methods are used.
Previously a number of Canadian cases held that parody or
burlesque was not a defence to a claim for copyright infringement
but the rules have changed. After November 7, 2012 section 29 of
the Copyright Act provides that fair dealing for
the purpose of parody or satire does not infringe copyright. It is
possible in a specific
