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ARTICLE · 04 OCTOBER 2011

LinkedIn Opts-In To Using Its User's Personal Information

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On June 16, 2011, LinkedIn made certain changes to its privacy policy which are causing quite a stir, both in the media and among LinkedIn users.

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Susan Vogt
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On June 16, 2011, LinkedIn made certain changes to its privacy policy which are causing quite a stir, both in the media and among LinkedIn users (a summary of these changes can be found here). Of prime concern to its users is the fact that LinkedIn has unilaterally permitted itself to use personal information to "create and distribute advertising relevant to the (user's) or the (user's) networks' LinkedIn experience".

By way of example, LinkedIn states that "when you recommend a product, follow a company, establish or update your profile, join a group, etc., LinkedIn may use these actions to create social advertisements for your network on LinkedIn using your profile photo and name."

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