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ARTICLE · 06 MAY 2025

Key Steps To Developing An Intellectual Property Strategy

Parlee McLaws LLP
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How do I best protect my invention, by patenting or keeping it as a trade secret? Do I need to register my product name as a trademark or are common law rights enough? Will copyright protect my website?

CanadaIntellectual Property
Angela Keuling
Angela Keuling

How do I best protect my invention, by patenting or keeping it as a trade secret? Do I need to register my product name as a trademark or are common law rights enough? Will copyright protect my website? Every business, regardless of whether they are just starting out or have years of experience, can benefit from having an IP strategy.

A good IP strategy takes stock of your IP assets, identifies opportunities for and barriers to IP protection and provides a roadmap for how to optimize the value of your IP, linked to your business plan. An IP strategy can be used internally to direct and inform IP related decisions and can be a formal document that can be shared with investors and other stakeholders. The following steps can be used and adapted to develop a strategy that fits your business now and as it grows:

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