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ARTICLE · 03 MAY 2021

IP Strategy: Why It Matters For Your Company's Success

Borden Ladner Gervais LLP
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This is despite the fact that, in 2020, intangible assets (including patents, brand value, customer data, and software) accounted for 90 per cent of the S&P 500's total assets.

CanadaIntellectual Property
Curtis Behmann
Curtis Behmann
Natasha Gulati
Natasha Gulati
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The IP Asset is an article series designed to help you enhance your understanding of how intellectual property strategy can positively impact your business.

Many companies are unsure about the relevance or value of intellectual property.

This is despite the fact that, in 2020, intangible assets (including patents, brand value, customer data, and software) accounted for 90 per cent of the S&P 500's total assets1.

Many companies and their advisors are still skeptical about intentionally investing in their IP, as opposed to other competing investments.

For those who are investing in their IP, there is often an over-emphasis on IP and patents as a tool for enforcement; however, there are other strategic aspects to what IP can do for your company, especially for SMEs.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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