IP strategies that
appreciate licensing, connectivity patents and the behaviour of
start-ups can give companies the edge in disrupted markets.
When Mark Zuckerberg made "move fast and break things"
his company's motto, he coined a mantra for those seeking to
tear up old markets.
The Facebook founder's provocative statement summed up much
about the attitude and drive behind disruptive companies.
On the one hand, the speed: create, refine, pivot, repeat... On
the other, rule-breaking, professional transgression coded into the
culture.
This behaviour has been at the core of the start-up scene,
helping hundreds of companies force their way into sectors that for
decades had looked and acted largely the same - before turning them
upside down. It even helped a handful of them change the world.
