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ARTICLE · 12 JANUARY 2023

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IP Metaverse: Brands Are Plugging In And Cashing In

Smart & Biggar
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Trying to understand the current buzz around the "metaverse"? The trick is conceptualizing something that is in the process of becoming, and that has no one single meaning.

CanadaIntellectual Property
Brigitte Chan
Brigitte Chan
Tamara Winegust
Tamara Winegust
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Trying to understand the current buzz around the "metaverse"? The trick is conceptualizing something that is in the process of becoming, and that has no one single meaning. To be meta about it, there are as many definitions of "The Metaverse" as there are applications in the metaverse.

What, if any, steps should brand owners and creators be taking now to protect their valuable intellectual property in this new frontier? Regardless of whether you're a ready player, one reality that can't be denied is that we live in a world where the right to claim an a .JPG of an ape as your own can sell for over a million dollars. With the metaverse market projected to hit doubledigit growth in the coming years, reaching $800 billion by 2024, it is not surprising that there is a growing list of Fortune 500 companies now taking real steps to protect their intellectual property in the metaverse-intangible rights in an intangible world.

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