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ARTICLE · 13 MAY 2025

IP Assets: A Guide To Maximizing Your Portfolio's Value

Gowling WLG
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Intellectual property is a key asset of most businesses, yet IP rights are often underutilized or misunderstood as a business asset.

CanadaIntellectual Property
Jessica Ward
Jessica Ward
Alexander Camenzind
Alexander Camenzind
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Intellectual property is a key asset of most businesses, yet IP rights are often underutilized or misunderstood as a business asset. Through this guide, we aim to set out key considerations for how your business can best maximize the value of a Canadian IP portfolio.

Our guide discusses the main types of IP available in Canada, how an IP portfolio functions as a central asset to your business, and what you need to keep in mind to ensure you own and control these valuable assets. We've also set out some best practices for reviewing and analyzing your existing IP portfolio, to eliminate any potential gaps and ensure your business is best protected.

Types of IP in Canada

At its broadest definition, IP rights are an intangible asset, existing in both registered and unregistered forms. IP protects ideas and processes that are often central to your business, and protects your work from being copied by your competitors.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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