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VIDEO · 26 APRIL 2016

International IP - Kate Swaine - Thinkhouse March 2016 (Video Content)

Gowling WLG
Gowling WLG
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Gowling WLG

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In this session I am going to talk to Kate Swaine a partner in our IP team, and we are going to look at how you manage and control your IP in an international environment...

CanadaIntellectual Property

This ThinkHouse session is also available as a podcast.

Clark Sargent: In this session I am going to talk to Kate Swaine a partner in our IP team, and we are going to look at how you manage and control your IP in an international environment, looking at what territories are important, how to look after the brand and some key takeaways for general counsel.

So Kate, in the world of international IP what are the key issues for businesses?

Kate Swaine: The first thing really is to understand what your IP portfolio is and to appreciate what the international needs of your business are and do the two match? If you have got something that matches you've got the protection in the right place and the business is going to be far better equipped in order to deal with problems that come along down the line, it'll have basically the right toolkit.

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