Since June 17, 2019, it has been possible to designate Canada
when filing international applications or territorially extending
existing international registrations through the Madrid System.
Once the Canadian Intellectual Property Office (“CIPO”)
receives the request for extension of trademark protection to
Canada, the application is treated, for all intents and purposes,
as if it had been filed directly in Canada. As such, Canadian
Trademarks Regulations regarding
communications between an applicant and CIPO apply.
While the Regulations permit an applicant to be
self-represented, should the applicant wish to appoint any other
person to represent them before CIPO, that person must be a
trademark agent, defined in the Regulations as a person whose name
is on the list of trademark agents maintained by CIPO –
namely a resident of Canada who has passed the Canadian trademark
agent qualifying examination, or a resident of another country
authorized to act as a trademark
