Most people wouldn't think twice about using pesticides or
herbicides to protect crops and vaccines and antibiotics to protect
livestock or obtaining insurance or security systems to protect
equipment.
Often forgotten, however, are protective measures in respect of
the intellectual property that might exist in a farm or
agricultural business.
Ag businesses that use, develop or invest in agri-technology
should carefully consider how their IP is being protected, just as
they would protect their crops, livestock and equipment.
When considering IP, most people think immediately of new
inventions and patents.
While the IP in new inventions may be the easiest to identify
and protect, there are many other aspects of IP that should be
considered.