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ARTICLE · 10 JANUARY 2024

Five New Year Resolutions For Trademark Owners In 2024

Smart & Biggar
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Trying some healthy habits in 2024? Your trademarks want you to do the same! A trademark has value when it is distinct and enforceable. Even registered marks can lose value if proper "trademark hygiene"...

CanadaIntellectual Property
Reagan Seidler
Reagan Seidler
Christian Bolduc
Christian Bolduc
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Trying some healthy habits in 2024? Your trademarks want you to do the same!

A trademark has value when it is distinct and enforceable. Even registered marks can lose value if proper "trademark hygiene" is not followed throughout the year. Now is the perfect time for a check-up on the status of your company's brands.

Read on for five simple measures to help ensure your portfolio offers the protection you and your customers expect.

Check for internet squatters

Registering a domain name is easy – so easy a troll can do it. Make sure no troublemakers are misdirecting customers away from your website (or worse) by searching for web domains that contain your trademarks. The most common top-level domains worth checking are:

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

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The preceding is intended as a timely update on Canadian intellectual property and technology law. The content is informational only and does not constitute legal or professional advice. To obtain such advice, please communicate with our offices directly.

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