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ARTICLE · 30 JUNE 2009

Facebook Now Accepting Requests For Profile And Page Usernames

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As we previously reported (Torys’ IP bulletin), Facebook recently announced that it would allow Facebook users and Page administrators to create personalized usernames for their Facebook profiles and Pages.

CanadaIntellectual Property
Joanne Nardi
Joanne Nardi
Ingrid VanderElst
Ingrid VanderElst
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As we previously reported (Torys' IP bulletin), Facebook recently announced that it would allow Facebook users and Page administrators to create personalized usernames for their Facebook profiles and Pages. Anticipating the risk that some users might try to incorporate third-party trademarks into their usernames, Facebook provided brand owners with a procedure to block or prevent their trademarks from being registered as usernames.

The deadline for taking advantage of this procedure has passed and Facebook is now accepting requests for usernames. Page administrators may request usernames based on trademarks that their company owns and that have been previously blocked.

Facebook has, however, advised that it cannot guarantee the fulfillment of a request for a particular username. The Facebook team has noted that "several factors," account for this – such as several parties claiming rights to the same marks (for example, HARVEY'S Restaurants and HARVEY'S Furniture

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