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ARTICLE · 11 FEBRUARY 2019

Developing Your Intellectual Property Strategy

Smart & Biggar
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Taking the time to plan an intellectual property (IP) strategy appropriate for your business can yield a substantial return.

CanadaIntellectual Property
Joanna Ma
Joanna Ma
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Taking the time to plan an intellectual property (IP) strategy appropriate for your business can yield a substantial return. It can help your business secure its competitive advantage, grow its market share, and increase its valuation. For most businesses, an effective IP strategy will prioritize the IP that protects their core assets—trademarks protect branding, patents protect inventions, copyright protects original works, and trade secrets protect confidential information. Your IP strategy will evolve as your business grows, and should make up an important part of your business plan that is revisited often, especially at key milestones.

When developing and reviewing your IP strategy, consider:

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