Share on LinkedInShare on LinkedIn

ARTICLE · 03 MARCH 2022

Commercializing NFTs – Generating Value From Digital Assets And Intellectual Property Rights

2021 was a big year for Non-Fungible Tokens (NFTs) resulting in significant commercial value. The creators behind Cryptopunks, an NFT project with over $2 billion worth of trading volume,...

CanadaIntellectual Property

This is part 3 of our IP Update series exploring the evolving landscape for Internet, Digital Media and e-Commerce.

Part 1: "NFTs: Art meets crypto - traditional copyright issues in a tokenized world"
Part 2: "Branding in the metaverse - how brand owners can find growth in the virtual realm"

Overview

2021 was a big year for Non-Fungible Tokens (NFTs) resulting in significant commercial value. The creators behind Cryptopunks, an NFT project with over $2 billion worth of trading volume1, signed a representation deal with a leading Hollywood talent agency to pursue a range of commercial projects. Purchasers of the Bored Ape Yacht Club (BAYC) NFTs, including music producer Timbaland, distribution label Universal Music Group, and consumer products company Arizona Iced Tea2, have all commercially exploited the NFTs they purchased for marketing and merchandising efforts. Adidas also released a video on their collaboration with BAYC to begin their push into the

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The preceding is intended as a timely update on Canadian intellectual property and technology law. The content is informational only and does not constitute legal or professional advice. To obtain such advice, please communicate with our offices directly.

See more popular content from