Video transcript
Nicole Mantini (00:06): Hello and welcome to
Ask an IP Litigator. Today we're going to quickly run through
some of the unique issues that arise in licensing agreements. When
the thing that you're licensing is intellectual property, as
opposed to, say, a car or real estate. So Yael, why don't you
start us off? How is licensing IP unique?
Yael Bienenstock (00:24): So first of all,
there are many businesses where a good chunk of the value of the
business sits in their intellectual property rights. And these are
things like biotech, healthcare, hi-tech engineering, just to name
a few industries. And licensing can be really helpful in these
industries. It can generate significant revenue for the licensor
and can allow licensees to do things like enter new markets or
access new technologies that it might not otherwise have access
to.
