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ARTICLE · 15 JULY 2016

Pokémon Go! Augmented Reality Is The New Reality For Liability Insurers

Pokémon Go, a new app for Android and iOS users, has captured the attention of smartphone users worldwide since its release on July 6, 2016.

CanadaInsurance

Pokémon Go, a new app for Android and iOS users, has captured the attention of smartphone users worldwide since its release on July 6, 2016.1 The app uses the digital camera and GPS technologies in smartphones to create an augmented reality in which users can capture, train, and battle their Pokémon in real life settings.2 Although a fun and perhaps nostalgic activity for some, Pokémon Go will soon become a real concern for liability insurers.

To date, numerous reports have surfaced of game-related slip or trip and fall incidents. There have been reports of people falling onto sidewalks, tripping over doorstops, and falling into holes because they were trying to capture Pokémon and not paying attention to their surroundings.3 Their injuries range from minor cuts and bruises to ankle twists and fractures.4 While stories of a motor vehicle accident caused by the game were found to be false,5 claims of pedestrian hits and other motor vehicle accidents are

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