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ARTICLE · 25 NOVEMBER 2024

Flora Fertility Breaking Down Barriers To Accessible Fertility Insurance

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According to the Canadian Fertility and Andrology Society, nearly one in six Canadians will experience some form of infertility.

CanadaInsurance
Molly Podrebarac (Summer Student-At-Law)
Molly Podrebarac (Summer Student-At-Law)
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According to the Canadian Fertility and Andrology Society, nearly one in six Canadians will experience some form of infertility. A Calgary-based startup called Flora Fertility is actively working to combat this reality by providing individualized fertility insurance to women aged 20 to 44 who seek coverage for diagnostics, medications, and various forms of treatment.

Flora Fertility was founded in 2023 by Laura J. McDonald and Christy Lane, who joined together to create an innovative solution to the costly avenues that currently exist to help conceive, such as in vitro fertilization ("IVF") and intrauterine insemination ("IUI"). McDonald stated this form of innovation is necessary as most fertility insurance programs target Fortune 500 companies, resulting in many small and medium-sized businesses being unable to provide comparable benefits to gig economy workers.

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The content of this article does not constitute legal advice and should not be relied on in that way. Specific advice should be sought about your specific circumstances.

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