Social media forums such as Facebook, Twitter, YouTube and
Instagram have provided businesses with the opportunity to expand
the way they advertise and market their products. For instance, a
study found that in 2012, 34% of Canadian enterprises were using
social media as a method to promote and direct traffic to their
website.1 Social media has greatly increased the reach
of marketing campaigns, often for a much more affordable cost.
However, despite the obvious advantages obtained through the use of
social media, there are serious risks created when a business opts
to engage in social media.
Social networking sites and services are becoming an
increasingly popular way for cyber criminals to obtain personal or
business information to hack into private or work computer systems.
Therefore, if a business uses social media for marketing purposes,
it is imperative that the company takes adequate steps to safeguard
their presence on social media. An example of such measures
