The Decision To Go Public: Key Factors To Consider

INTRODUCTION

Going public is among the most critical decisions an issuer can make. It is an intensive and complex process that affects virtually every facet of the issuer's character and its operations. Before proceeding with an initial public offering, an issuer must reflect upon whether it is in a position to make a successful public issue of securities and it must consider very seriously the implications and reality of being a public issuer.

The success or failure of a public offering depends on the state of the financial markets, domestic and abroad. Market conditions can change in a matter of days, sometimes even hours. Adequate preparation allowing for quick decision-making can prove critical in this process. The purpose of this memorandum is to provide an overview of the factors that should be taken into account when deciding whether to go public.