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ARTICLE · 16 DECEMBER 2020

Ten Attributes Of A Successful Franchisee...

In our Franchising Bulletin entitled "Your Franchisee's Performance: the Importance of Personal and Contextual Factors", we reported on the results of an important academic study conducted...

CanadaFinance and Banking

In our Franchising Bulletin entitled " Your Franchisee's Performance: the Importance of Personal and Contextual Factors", we reported on the results of an important academic study conducted in Australia with 1,570 franchisees from 35 franchise systems to identify personal and contextual factors that may contribute to better franchisee performance.

Beyond the factors that were the subject of this study, are there other characteristics that distinguish a successful franchisee from one that performs less within her/his franchise network?

In our experience, the following ten characteristics distinguish a successful franchisee from a less successful franchisee:

1. Is proud to be part of her/his franchise network.

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