In our Franchising Bulletin entitled "
Your Franchisee's Performance: the Importance of Personal and
Contextual Factors", we reported on the results of an
important academic study conducted in Australia with 1,570
franchisees from 35 franchise systems to identify personal and
contextual factors that may contribute to better franchisee
performance.
Beyond the factors that were the subject of this study, are
there other characteristics that distinguish a successful
franchisee from one that performs less within her/his franchise
network?
In our experience, the following ten characteristics distinguish
a successful franchisee from a less successful franchisee:
1. Is proud to be part of her/his franchise network.