Through the Client Focused Reforms set out in the revisions to
National Instrument 31-103 Registration Requirements,
Exemptions and Ongoing Registrant Obligations that came into
force on December 31, 2019, the CSA expect registrants to better
align their interests with the interests of their clients.
Registrants will be expected to put the interests of their clients
first, particularly (but not solely) when managing conflicts of
interest and making suitability determinations.
The new rules and CSA expectations regarding conflicts of
interest and enhanced client disclosures will be effective on
December 31, 2020, with the balance of the rule and policy changes
becoming effective on December 31, 2021. The Investment Industry
Regulatory Organization of Canada (IIROC) and the Mutual Fund
Dealers Association of Canada (MFDA) are taking steps to further
amend their rules and associated guidance within these time periods
to conform to the Client Focused Reforms.