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ARTICLE · 09 JANUARY 2025

New Greenwashing Guidance Released As Public Consultation Period Opens

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As discussed in our previous articles, new "anti-greenwashing provisions" in the deceptive marketing practices sections of the Competition Act are now in force.

CanadaEnvironment
John Agioritis
John Agioritis
Joshua Krane
Joshua Krane
Jayden Toth
Jayden Toth
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As discussed in our previous articles, new "anti-greenwashing provisions" in the deceptive marketing practices sections of the Competition Act are now in force.

Canadian businesses may finally have some clarity regarding the anti-greenwashing provisions, especially with respect to the concept of "internationally recognized methodologies," as the Competition Bureau (the "Bureau") released a set of draft environmental claims guidelines for public consultation on December 23, 2024 (the "Draft Guidelines"). The Bureau has encouraged businesses to submit their views and concerns regarding the Draft Guidelines by February 28, 2025.

This article provides an overview of the Draft Guidelines and explains how businesses can participate in the Bureau's public consultation process. While the Guidelines won't have the force of law, they will be persuasive in any litigated proceeding before the courts.

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