Emma Grede’s Start With Yourself has clearly arrived at the right cultural moment. It speaks to ambition, discipline, money, motherhood, confidence, and success, all themes that continue to resonate deeply with women navigating professional spaces that were not necessarily designed with them in mind.
There is real value in women speaking openly about ambition. Women are still too often expected to be successful without appearing too hungry for success, confident without being intimidating, direct without being difficult, and powerful without seeming to want power too much. So, there is something refreshing about a woman in business saying plainly that she wants more, worked hard for more, and believes other women should take themselves and their ambitions seriously.
