What is a good rate to charge customers for our service? This is
a great question and one that everyone along the supply chain
– in silviculture, engineering and full-phase logging –
should be asking when managing business today and setting future
goals. But to find the answer, you need to ask a different
question:
What rate of return should your business be generating?
When one deals with stocks and bonds, determining a good rate of
return is easy. Investing in the forestry business is not quite the
same. And, by rate of return, don't confuse this with just
earning a pay cheque. The investment dollars are significant, the
factors that are out of your control are many and the time between
a downward market and an upward market is extremely variable.
