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ARTICLE · 20 SEPTEMBER 2019

(Un)Masking Value: How The Data Masking Market Can Impact M&A Activity

Recent rumblings about the "data masking" market have put this concept on the radar of many, which warrants a closer look at the relevant trends and the potential of data masking.

CanadaCorporate/Commercial Law

Recent rumblings about the "data masking" market have put this concept on the radar of many, which warrants a closer look at the relevant trends and the potential of data masking. The information age has made cybersecurity a necessity and the increase of data breaches and malware attacks have started to call for greater data protection.

What is data masking?

Perhaps surprisingly, the purpose of data masking is more than just obfuscating original data in order to protect it. An additional layer is the process of creating a structurally similar, yet inauthentic version, of an organization's data that can be used for purposes such as software testing and user training. This is done to safeguard the actual data, but also have a functional substitute for occasions when the real data is not required.

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