One of the negative effects of the ever-increasing presence of
social media in our lives is the great speed at which news, whether
accurate or not, and comments can spread to a very large number of
people, even when they harm a brand, company or network.
The people's court, whose judges consist of everyone who
receives such news or comments, is also very quick to make
judgments concerning the enterprise in question. This often happens
even before the enterprise has had any chance to correct the
misinformation or respond to the comment.
For a franchise network, this means that news or negative
comments can very quickly have a significant impact on the
reputation of both the franchisor and its entire network, affecting
sales and their relationships with their current and potential
franchisees, suppliers, business partners, etc.
