Protecting A Business Name

Is Your Business Name Adequately Protected? Learn How To Protect Your Company's Name.

Picking a business name is often one of the first steps an entrepreneur takes when planning to form a new business. Among many other things, having a good name allows a business to develop goodwill with the public. Consequently, clients often ask us what can be done to protect a business name so that any goodwill earned by the name is not subsequently lost. This blog post will highlight some of the most important steps in preserving a name for an intended or existing business.

Register Name with the Registrar of Companies

In BC (and Vancouver in particular), companies must register their name with BC Registry Services before beginning operations under that name. Registering an intended business name with the BC Registry Services reserves the name in BC for 56 days. Clients are often surprised to learn that an intended business name can be reserved with the BC Registry