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ARTICLE · 20 MARCH 2014

CASL FAQ: What Are The General Unsubscribe Requirements?

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In this FAQ, we discuss the unsubscribe mechanism that also needs to be set out in a commercial electronic message.

CanadaCorporate/Commercial Law
Victoria Prince
Victoria Prince
Author LinkedIn connections

Our last FAQ " What Are the General Content Requirements?" set out the identity and contact information that must be set out in a commercial electronic message ("CEM") in accordance with Canada's anti-spam legislation ("CASL"). In this FAQ, we discuss the unsubscribe mechanism that also needs to be set out in a CEM.

A CEM must clearly and prominently set out a no-cost mechanism that allows the recipient to unsubscribe from receiving future CEMs. The mechanism must allow the recipient of the CEM to unsubscribe by way of the same electronic means the message was sent, and specify an electronic address or link to an internet page to which the indication may be sent. The sender must ensure that the electronic address or link is valid for at least 60 days after the message was sent. If it is not practicable to include the unsubscribe mechanism in the CEM, it may be posted on a webpage that is readily accessible by the recipient of the CEM, provided that such access is

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