A fundamental aspect of the sound management of a franchise
network is without a doubt the communication mechanisms and tools
put in place by the franchisor to promote a true and timely
exchange of relevant information as well as (ideally constructive)
criticism, ideas, comments and suggestions.
The methods and processes of information, communication and
exchange within any franchise network (and even more so within a
network operating, or wishing to operate, under a "strategic
partnership" model) must, first and foremost, be clear, well
structured, known (especially by franchisees) and understood.
There are a variety of traditional mechanisms and means by which
a franchisor can communicate with, motivate and obtain the
co-operation of its franchisees.
