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ARTICLE · 05 AUGUST 2019

Québec To Introduce New Loyalty Program Rules On Aug. 1

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While points are prohibited from expiring on a set date or by the simple lapse of time, they can expire for reasons of inactivity. Loyalty program merchants may only expire a participant's loyalty points if the following conditions are met:

CanadaConsumer Protection
Melissa Tehrani
Melissa Tehrani
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On Aug. 1, 2019, the Government of Quebec will amend the Regulation Respecting the Application of the Consumer Protection Act to introduce new rules governing loyalty programs and rewards points (the "Regulations", final draft version available here). Since the new loyalty program regime will be more comprehensive and restrictive than the rules that were introduced under Ontario's Protecting Rewards Points Act and corresponding regulations (which new rules came into force on Jan. 1, 2018, as noted in our article "Changes to Loyalty Programs and Rewards Points in Ontario and Quebec" ), retailers who offer loyalty programs to Quebec consumers should review their existing practices to ensure that they align with the new requirements in Quebec.

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