Québec Consumer Protection Reforms: Five Changes Businesses Need To Know

Québec has recently enacted a series of significant consumer protection reforms that will affect how businesses design, market, sell and support products and services in the province. From right-to-repair obligations and mandatory product warranties to “click-to-cancel” requirements and restrictions on AI-generated endorsements, the changes reflect a clear regulatory shift toward greater product durability, transparency and consumer empowerment.

Importantly, the changes introduce a number of practical considerations. Businesses may need to update their product information, advertising, e-commerce interfaces, warranty procedures and after-sales support.

In this article, we highlight five developments that every organization doing business in Québec should watch out for. The table below summarizes the key reforms, implementation dates and practical compliance considerations for businesses operating in Québec.