JUUL Class Action Certified In British Columbia

Since 2019, Siskinds LLP has represented the plaintiffs in proposed JUUL class actions across Canada, alleging that the e-cigarette devices are hazardous products but were falsely marketed as a desirable, safe and healthier alternative to smoking. These Canadian lawsuits allege the defendants failed to properly inform Canadians, especially children, adolescents and young adults, of the dangers associated with the use of JUUL products.

The claims further allege that the defendants conspired to addict a new generation to nicotine or, alternatively, conspired to maintain and expand the market for JUUL products using unlawful means knowing that addiction and other injuries were likely to result.