CONSUMERS AREN'T ALWAYS HAPPY WITH THE LATEST ELECTRONIC
MAGIC
Parts and systems companies have become the industry's idea
labs in many cases, with vast supplier investments going into
R&D pursuits for new products. Automakers look to suppliers to
bring them the newest and coolest additions. But since 2015,
Kolodge and J.D. Power have been researching consumer attitudes
toward such vehicle features, and they have a difficult message for
automakers: Consumers have tried the vaunted premium electronic
features, big-screen entertainment systems, adjustable seats,
lane-changing warning systems and voice-activated air conditioning,
and in many cases, they are underwhelmed.
Source: Automotive News
